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Business Loan Advisory
We Build the Story That Makes Lenders Say Yes.

End-to-end business loan advisory for Indian SME promoters. From credit structuring to disbursement. Handled personally by a CFA Charterholder.

What We Do

Not a DSA. A Financial Advisor.

A typical DSA collects your documents and submits them to a bank. We do considerably more. We assess your business the way a lender would, identify weaknesses before submission, restructure your financials and credit narrative, match you to the right lender, and manage the entire process through to disbursement.

Most SME promoters who approach a bank directly, or through a DSA, spend months chasing a sanction that was never going to happen. The wrong lender, a poorly structured application, a fixable red flag that nobody fixed. The result is wasted time, a rejection on record, and the same problem unsolved.

Parfin Capital exists to make sure that does not happen. We come in before the application, assess the business honestly, fix what needs fixing, and take a well-prepared file to exactly the right lender. Faster sanction, better terms, no wasted months.

The Difference

A loan is not just paperwork. It is a story you tell a lender.

Banks and NBFCs do not sanction loans based on paperwork alone. Behind every sanctioned file is a credit story that a committee was convinced by. Behind every rejection is a story that did not hold together.

Parfin Capital exists to make sure the story you take to a lender is the right one, told in the right way, to the right institution.

  • Independent bankability assessment before a single document is submitted
  • Credit narrative structured to how lenders actually read files
  • End-to-end management from first call to disbursement
Our Services

Six Ways We Help You Raise Capital

01

Business Loans and Fund Raising

Getting the right capital at the right terms

We handle the complete loan advisory process from first assessment to final disbursement. Whether you need a term loan, working capital facility, machinery finance, or fund raising support for a project, we identify the right lender for your profile and manage the entire process on your behalf.

  • Loan advisory for ₹1 Crore to ₹20 Crore ticket sizes
  • Sourcing from PSU banks, private banks, and NBFCs
  • Equity and debt fund raising support
  • Lender shortlisting and matching to your credit profile
  • End-to-end management from application to disbursement
02

Credit Story Structuring

Built to withstand credit committee scrutiny

Most loan applications fail not because the business is weak but because the financial narrative is poorly constructed. We assess your business the way a lender's credit committee would, identify the gaps, and build a credit story that presents your strengths clearly and addresses weaknesses before they become rejections.

  • Independent bankability assessment before approaching any lender
  • Identification of red flags and weak areas in your financials
  • Credit narrative structuring aligned to lender expectations
  • DSCR, TOL/TNW, and key ratio analysis with improvement advisory
  • Honest verdict. We tell you if a deal will not work before you waste months on it.
03

Detailed Project Reports

Bankable reports that lenders trust

A poorly prepared project report is one of the most common reasons project loans get rejected. We prepare detailed, professionally structured reports that meet bank and NBFC standards, covering every parameter lenders need to see before sanctioning a project loan.

  • Full financial projections: profit and loss, balance sheet, cash flows
  • Market analysis and demand assessment
  • Project feasibility and viability analysis
  • Technical and operational parameters
  • Prepared specifically to bank and NBFC lending standards
04

Financial Modelling

Institutional-grade models for lenders and investors

We build the kind of financial models that institutional lenders, investors, and credit committees expect to see. Integrated, assumption-driven, and built to withstand scrutiny. Whether for a loan application, a project report, or an investor pitch, the model needs to be right.

  • 3-statement integrated financial models: profit and loss, balance sheet, cash flow
  • 3 to 5 year projections with clearly documented assumptions
  • Scenario and what-if analysis
  • Models built to international institutional standards
  • Suitable for bank submissions, NBFC applications, and investor decks
05

Credit Rating Advisory

Unlock better borrowing rates and open more lender doors

A good credit rating can significantly reduce your borrowing cost and give you access to lenders and products that would otherwise be unavailable. We guide you through the entire rating process, from financial preparation to submission to ongoing maintenance.

  • End-to-end guidance for CRISIL, ICRA, and CARE ratings
  • Financial ratio analysis and improvement advisory ahead of submission
  • Rating document preparation and submission support
  • Strategy to improve your rating over time
  • Ongoing rating maintenance guidance
06

Capital Budgeting

Know whether the investment is worth making before you commit

Before you commit capital to a new project, expansion, or machinery purchase, you need to know the numbers work. We conduct rigorous capital budgeting analysis so you can make investment decisions with confidence and present those decisions credibly to lenders.

  • NPV, IRR, and payback period analysis
  • Scenario analysis and sensitivity modelling
  • Assessment of machinery, expansion, and greenfield projects
  • Clear, decision-ready output with recommendations
  • Output formatted for lender or investor review if required
Step by Step

How the Loan Advisory Process Works

01
Free Assessment

We review your business, your financials, and your borrowing requirement. We tell you honestly where you stand, what a lender will think of your file, and whether we can help. No fee. No obligation. You get a straight answer.

No charge for this
02
Lender Matching

Every business has a different credit profile. A manufacturing unit in Coimbatore needs a different lender than a trading company in Chennai. We identify the most suitable institution for your profile, whether that is a PSU bank, private bank, or NBFC, before a single document is submitted.

03
Credit Structuring

We build the financial narrative and documentation your chosen lender needs to see. This includes the credit story, financial model, projections, and supporting analysis. We fix the gaps before they become rejection reasons.

04
Application and Submission

We submit the application on your behalf, in the format and to the contact that gives it the best chance of a clean sanction. We manage the relationship from first contact.

05
Lender Follow-Through

After submission, we manage every lender query, document request, clarification, and site visit. You do not have to chase the bank. Our involvement does not end at submission.

06
Disbursement

We stay through to the final credit in your account. Sanctions without disbursements are not success. We own the process through to the end.

Head to Head

Parfin Capital vs DSA vs Going Direct

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Capability Parfin Capital Typical DSA / Agent Going Direct
Credit story structuring Built to lender standardsNo structuring done No structuring done
End-to-end loan management First call to disbursementSubmit only, no follow-throughSelf-managed
Lender matching to your profile PSU, private, NBFC Commission-driven One bank only
Pre-submission bankability reviewHonest verdict upfront Not done Not done
DPR / project report Bank-ready format Not offered Self-prepared
Financial modelling (3-statement)Institutional grade Not offered Not offered
Works exclusively for borrower Yes Earns from lender N/A
CFA Charterholder advisor Yes — Chandu personallyUsually none Not applicable
Direct access to principal Yes — Chandu handles allPassed to junior staff Not applicable

Not sure if your business qualifies for a loan?
Let us tell you honestly.